PROFITABLE PILATES · BY LESLEY LOGAN
You didn't become a Pilates teacher
to write newsletters.
Meet Sidekick - the writing partner built on years of Lesley Logan's Pilates business coaching. Ask anything, day or night. 14 days free, cancel anytime.
Sound familiar?
You finished class at 6. Ate dinner standing up. Sat down at the kitchen table at 9 to write the rate increase email. You're still there at 10:45. You've written four versions. You'll send none of them. You'll tell yourself you'll do it tomorrow.
The teaching is your sweet spot. It's everything around it that feels like it never ends.
THE REAL REASON
This isn't a failure of effort. It's a failure of support.
Were any of us taught the business side of Pilates in teacher training?
WHY THIS ISN'T CHATGPT
Not ChatGPT.
Lesley.
Generic AI gave you a hotel-chain version of the answer, so you closed the tab. Sidekick is the difference between 'write me a Pilates email' and 'write me the email Lesley Logan would write.' Trained on her teaching. Tuned for Pilates teachers.
GENERIC AI
"Dear valued client, we are writing to inform you of an upcoming adjustment to our service pricing structure. Effective…"
SIDEKICK
"Hi Sarah - I want to let you know I'm raising my rates in September. You've been with me five years and I'm grateful. Here's what's changing and why…"
Same prompt. Two different answers. One sounds like a corporate office. The other sounds like a Pilates teacher who knows her client.
That's what years of Lesley's coaching does that no general AI can match.
HOW IT WORKS
Three steps.
Two weeks free.
DAY 0
Sign up in 60 seconds with your card.
No charge until day 14.
DAY 1
Solve one real thing at a time.
Write the rate increase email you've been avoiding, or the Reels caption that's been hanging over you. See what comes back in 30 seconds.
DAY 14
Your trial rolls over to $49/month.
So you don't have to sign up all over again. Want to cancel? Any time, from your account.
Already know you want it? Skip the trial, pay for the year, and get two months free. See the annual plan →
IN THE WILD
Real questions Pilates teachers asked
Lesley OD.
"Help me write a rate-increase email for clients I've had for 5 years."
"I have 12 minutes. Write the Reels caption for me."
"Long-time client wants to switch from privates to group. How do I handle it?"
"Founders pricing tiers for my new program. Walk me through it."
"How do I tell a teacher their classroom presence is off?"
"Sunday mat to reformer trial invite. Friendly, not pushy."
WHAT CHANGES
What actually changes
No more blank page
Know what to do next. First draft in under a minute.
Confidence to hit send
Raise the rate. Send the email. Handle the hard call.
No more late nights
Get your evenings back. Stop writing in your head all week.
Your time back
10 minutes to draft what used to take 45. Every time.
WATCH
See it work in 90 seconds.
Brad shows you one real use case end-to-end. Email writing, in real time.
How would you like to start?
Start free and pay monthly, or pay for the year and get two months free.
Monthly
Then $49/month. Cancel anytime.
For when you'd rather try it first.
- Full Lesley OD access - voice and text.
- Trained on Lesley's coaching and the Pilates industry, not the whole internet.
- The Profitable Pilates weekly newsletter - business advice, tips and industry insights.
- No charge for 14 days. If you love it, it just carries on - no signing up again.
- If you don't, cancel any time.
No pressure. Try one thing on your list. If Sidekick isn't earning its keep, cancel before day 14 and you won't be charged.
Annual
$490 for the year - that's $40.83/month.
For when you already know you want it.
- Everything in monthly.
- 30 days to change your mind.
Work Less, Make More: Maximizing Your Class Income
Brad Crowell's course on auditing your calendar, structuring your packages and pricing them properly, using his Magic Number framework. Unlocked the day you join, yours to keep.
Annual doesn't include the 14-day trial. You get 30 days to change your mind instead. Renews yearly. Cancel renewal anytime.
30-day money-back guarantee
$490 up front is a real decision. I know that. So take a month with it - use Lesley OD on anything you like. If it's not doing what I said it would, contact us before day 30 and we'll process a refund.
WHAT'S INCLUDED
What's included in your Subscription.
Full Lesley OD access - voice and text. Show it how you write, and it writes like you.
A guided email series to get you started, with a real task from your business each time.
Brad's 90-second demo on how to get the most out of it.
Cancel any time - no calls, no forms.
FROM TEACHERS
What teachers are saying about Sidekick.
MEET THE TEAM
The humans behind Sidekick.
Lesley Logan (left) & Brad Crowell (right) Founders of Profitable Pilates
Lesley Logan
FOUNDER · SIDEKICK'S SOURCE MATERIAL
Lesley Logan is a certified Pilates teacher, business coach, and host of the Be It Pod. She's built multiple Pilates businesses - from brick-and-mortar studios to international retreats and an online membership platform - and she's passionate about helping other teachers grow without burning out.
Brad Crowell
CO-FOUNDER · THE NUMBERS GUY
Brad Crowell is a business strategist and co-host of the Be It Pod. With a background in music, marketing, and entrepreneurship, Brad brings a strategic eye and a knack for simplifying complex problems. Together with Lesley, he helps Pilates pros turn their passion into profitable, sustainable businesses.
FAQ
The honest answers.
Will my newsletters sound like me?
It's trained on Lesley's voice and her frameworks for Pilates business — so it speaks the language your clients recognize. And you can teach it yours. Give it a few examples of how you write, and it adapts. We'll show you how on day one.
I'm not techy.
Don't worry. It's like chatting with your best friend — a text box, you type, it writes back. Voice option too if you'd rather talk. That's the whole thing.
I don't have time to learn something new.
The first thing we'll do is ask you to paste in your most recent newsletter — or an email you've written, if you don't have a newsletter. We'll show you how to make it sound even more like you. No rewriting from scratch. That's the whole learning curve — under five minutes.
Are my conversations private?
Yes — private to your account. What you type isn't shared with other users and isn't used to train anything public. Sidekick keeps getting better at helping Pilates teachers over time, but nothing specific to you gets surfaced to anyone else.
What if I want to cancel?
Cancel from your account, any time, no drama.
On monthly, cancelling stops the next payment. On annual, it stops next year's renewal - you keep your access until the year you've paid for runs out.
Why doesn't the annual plan come with the 14-day trial?
Because you get something longer instead.
The monthly trial gives you 14 days before anything is charged. Annual gives you 30 days after, and your money back if it isn't working out. You're not losing a safety net by paying for the year - you're getting a bigger one.
What's the difference between the trial and the money-back guarantee?
When the money moves.
On monthly, nothing is charged for 14 days. Cancel before day 14 and you've paid nothing at all.
On annual, you pay the $490 up front and then have 30 days to change your mind. Contact us inside that window and we'll process a refund.
Different mechanics, same promise. You don't end up stuck with something that isn't earning its keep.
Can I start on monthly and switch to annual later?
Yes. It isn't a button in your account yet, so contact us and we'll move you across.
Plenty of people want to try it first and then commit once they know. That's a completely reasonable way to do this.
What happens when my year is up?
It renews for another year at $490, so you don't have to remember to do anything.
If you'd rather it didn't, cancel any time before then from your account. Cancelling stops the next renewal - you keep your access until the year you've paid for runs out.
If I cancel, do I keep Brad's course?
Yours to keep, either way.
Once the course is unlocked it stays in your account, whether you stay a member or not.
Is this AI?
Yes — it's AI. But it's trained on 10 million+ words of Lesley's coaching material (courses, calls, newsletters), and she's been reviewing and adjusting responses for 2+ years]. What comes back is Lesley-approved.
If something ever feels off, there's a way to flag it to Lesley directly - she reviews these regularly
Get back to what you love most…
teaching.
Free for 14 days, then $49/month · or $490/year · Cancel any time
© 2026 Profitable Pilates LLC · profitablepilates.com